BUILDING ORTHODONTIC PRACTICES SINCE 1995
We built the brands your patients ask for. Now we build the practices.
The manufacturers who defined this industry hired us to create their marketing, and they still do. We bring that same work to independent practices.
No contract required. We deliver the audit in one business day. Or run the free AI check below in three minutes.
START HERE, IT TAKES THREE MINUTES
Ask AI for an orthodontist in your town. Are you the answer?
Parents are asking ChatGPT, Gemini, Perplexity, and Claude before they open Google, and those engines name two or three practices. Enter your website and AI Smile Score tells you whether you were one of them, where you rank against every specialist within ten miles, and who got named instead.
Rather talk to a person? Call 719-985-3535
OUR CLIENTS HAVE INCLUDED THE COMPANIES YOUR PATIENTS ASK FOR BY NAME
We have produced marketing for the manufacturers who built this industry.
THE TRI-PILLAR SYSTEM
Three places a practice grows, and the layer that proves which one is working.
Every orthodontic practice has the same three sources of new starts. Almost every practice puts all of its money into one of them and lets the other two run on goodwill. We build all three into the way your office actually operates, we train the people who run them, and we run the technology underneath that tells you which one produced the case.
01
INTERNAL
What it is
Growth from the families already sitting in your chairs.
Where practices lose it
A case finishes, the family is thrilled, they walk out, and nobody ever asks them to tell anyone. Not because the team does not care, but because the ask was never built into the appointment. It happens when someone remembers, which means it mostly does not happen.
What we build in your office
We design the referral moment into a specific point in the visit, so it stops depending on memory. We train your front desk and your treatment coordinators on how to ask without it feeling like a sales pitch. We replace paper with a digital capture the family can use before they reach the parking lot. Then we automate the thank-you and track every referral back to the patient who made it.
Who runs it
Your team, trained by us, reviewed with us monthly.
02
EXTERNAL
What it is
The families in your area who have never heard of your practice.
Where practices lose it
Every orthodontist in the market is bidding on the same handful of Google keywords, against each other, and the cost per click only moves one direction. Meanwhile the parent who will need you in eighteen months is not searching yet. Nobody is reaching them.
What we build in your office
We put you on the television. Connected TV and streaming into households inside your treatment radius, before that parent starts searching. We build the website that converts them when they finally do. We make sure you are found by search engines and named by answer engines. And we run the paid search and social underneath it, measured against started cases rather than clicks.
Who runs it
Us. You see it monthly, in plain numbers.
03
REFERRAL
What it is
General and pediatric dentists sending you cases every month.
Where practices lose it
These relationships fade quietly. Lunch drops are not a strategy, and most practices genuinely cannot tell you which referring office sends real patients and which one has sent nothing since 2019 but still gets a holiday card.
What we build in your office
We map every referring office in your radius and rank them by what they actually send. We build the co-branded materials and the digital referral path so a GP can send a family in under a minute. We automate the case updates back to the referring doctor, which is the single thing that keeps the relationship alive. And we give you a scorecard, so you know exactly where to spend your time.
Who runs it
You and your team, on a system we build and keep current.
04
TECHNOLOGY
What it is
The systems underneath all three pillars, and the reason you know which one is working.
Where practices lose it
Most practices run all three of these on memory, a spreadsheet, and a monthly PDF full of impressions. Ask a practice owner what it costs them to start a case and the honest answer is usually a shrug. So when the budget gets tight, the cut is made blind, and the channel that was quietly producing the most cases is as likely to get cut as the one producing nothing.
What we build in your office
PracticeROI runs underneath everything above it. Every call, form, chat, and Instagram message lands in one place, assigned to a person, with a clock on the follow-up. Attribution follows each one through to the started case, so a channel that produces cheap leads and no treatment gets caught in month two rather than month eight. Every patient who refers gets their own code, so the internal pillar stops being a hope and becomes a number. And when a referring office that used to send you cases goes quiet, the system tells you which one and how many days it has been. AI Smile Score sits alongside it, asking ChatGPT, Gemini, Perplexity, and Claude every month whether your practice was named, and showing you who was named instead.
Who runs it
Us. The data stays yours, and if you ever leave, you leave with your history rather than a screenshot of it.
Started Cases
01
Internal
02
External
03
Referral
04
Technology
PracticeROI · AI Smile Score
The three pillars produce the starts. The technology proves which one did.
Your free audit looks at all three, and tells you which one is leaking.
WHAT WE DO
A short list, done properly, instead of a long one done thinly.
Website Design
Sites built to convert a parent researching at 10pm, not to win design awards.
SEO and AEO
Ranking on Google is half the job now. We optimize for search engines and for answer engines.
Few agencies offer this
CTV and OTT Advertising
Connected TV and streaming, targeted to households inside your treatment radius. Almost nobody in orthodontic marketing offers this.
Video Production
The crew that shoots for the biggest names in the industry shoots your practice.
Paid Search and Social
Google and Meta, managed against started cases rather than clicks.
Consulting and Training
We train the team who answers the phone, sits the consult, and asks for the referral.
Social Media
Consistent, on-brand content and real engagement, not a scheduler left on autopilot.
Google Business Profile
The map pack is the most valuable real estate in local search. Most practices are not competing for it.
Few agencies offer this
AI Visibility
We ask ChatGPT, Gemini, Perplexity, and Claude directly and show you whether they named your practice.
Marketing Partner
All of it, managed as one engagement, reported monthly on a call with a person who knows your practice.
THE TECHNOLOGY: PRACTICEROI
A closer look at what runs underneath.
PracticeROI tracks the call, the form, the referral, and the source, all the way through to the started case. The systems in the three pillars are what create the growth. This is how you verify it.
Attribution. Which channel produced the start, not which channel got the click.
Referral tracking. Patient referrals and GP and pediatric referrals, by source, with follow-up automated.
Lead management. Every inquiry from every channel in one place, so nothing sits in an inbox over the weekend.
THE TECHNOLOGY: AI SMILE SCORE
A closer look at what runs underneath.
Patients are asking ChatGPT, Gemini, Perplexity, and Claude before they open Google. Other agencies will audit your schema markup and book you a call to discuss it. AI Smile Score asks the engines directly and shows you whether they named you, and who they named instead.
Checks ChatGPT, Gemini, Perplexity, and Claude
Competitor leaderboard included
Monitoring from $19 a month
Get Your Free Practice Audit
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.
Prefer to talk now?
Mon to Fri, 8am to 5pm MT