Privacy Policy of Orthodontic Revolution

Owners and Data Controllers

Jeff Behan and Beth Leach
6660 Delmonico Drive, Suite D-200,
Colorado Springs, CO 80919

Owner contact email: info@orthodonticrevolution.com

Owner contact phone: 719-985-3535

Types of Data Collected

Orthodontic Revolution, through this Application, collects various types of Personal Data, either independently or via third parties. Data types include Cookies, Usage Data, email address, first name, last name, company name, field of activity, and website. The specific details of each data type are outlined in respective sections of this privacy policy or provided at the point of collection.

User-provided Data

Users may provide their Personal Data willingly, while Usage Data may be collected automatically when using this Application. Unless otherwise specified, all Data requested is mandatory for service provision. Non-mandatory Data can be declined without affecting the service availability or functionality.

Cookie and Tracking Tool Use

Cookies and other tracking tools are used to provide the required service, and for any other purposes described in this document.

Processing Methods and Location

Processing Methods

The Owners take security measures to prevent unauthorized Data access, disclosure, modification, or destruction. Data processing is carried out with IT tools and strictly related to the indicated purposes.

Access to Data

Besides the Owners, Data may be accessible to certain types of persons in charge (administration, sales, marketing, legal, system administration) or external parties (technical service providers, mail carriers, hosting providers, IT companies, communications agencies) acting as Data Processors.

Processing Location

Data is processed at the Owners’ operating offices and any other places where the involved parties are located.

Data Retention

Personal Data is processed and stored for the duration necessary for its collection purposes and may be retained longer for legal obligations or based on User consent.

Purposes of Processing

Data is collected for service provision, legal compliance, enforcement requests, rights and interests protection, malicious or fraudulent activity detection, and for purposes like remarketing, analytics, tag management, heat mapping, session recording, user database management, and external social network interactions.

Detailed Information on Data Processing

Analytics Services

  • Google Analytics, Hotjar, Facebook Ads conversion tracking: These analyze web traffic and User behavior.
  • Place of processing: Various, including the US and Malta.

Contacting Users

  • Contact form: Collects company name, email address, field of activity, and other relevant details.

Heat Mapping and Session Recording

  • Hotjar: Monitors and analyzes web traffic and User behavior.
  • Place of processing: Malta.

Interaction with External Platforms

  • Twitter, Google+, Facebook, Pinterest widgets: Allow interactions with social networks.
  • Place of processing: Mainly in the US.

Remarketing and Behavioral Targeting

  • Services like AdRoll, Facebook Remarketing: Connect User activity with advertising networks.
  • Place of processing: Primarily in the US.

Tag Management

  • Google Tag Manager: Manages tags and scripts on the Application.
  • Place of processing: US.

User Database Management

  • ActiveCampaign: Manages User profiles and activities.
  • Place of processing: US.

Legal Basis of Processing

The Owners process Personal Data if:

  • Consent is given.
  • Necessary for a contract or pre-contractual obligations.
  • Required for legal compliance or public interest.
  • Necessary for legitimate interests pursued by the Owners or a third party.

Users’ Rights

Users may withdraw consent, object to Data processing, access their Data, verify and seek rectification, restrict processing, request Data deletion, receive and transfer their Data, and lodge complaints with a data protection authority.

Additional Information

  • Legal Action: Data may be used for legal purposes.
  • System Logs and Maintenance: May collect files that record interaction or use other Personal Data.
  • Changes to Privacy Policy: Users will be notified of changes.

Legal References

This policy applies to this Application and is based on the European Union General Data Protection Regulation (GDPR) standards.

This Privacy Policy provides a comprehensive overview of how Orthodontic Revolution collects, processes, and handles Personal Data. Users are encouraged to contact the Owners for any further inquiries or clarifications