Beth Leach
Co-Owner, Orthodontic Revolution · President, PracticeMarketer
Beth has worked with orthodontists for more than 30 years and with more than 2,000 practices. She led Align Technology's professional marketing for about a decade and co-created the Damon brand for Ormco.
Connect on LinkedInShe built the playbook other agencies copy.
Managing editor, specialty practice magazines
Beth started her career editing magazines for specialty practices. Her background also includes Practice Builders.
Founded PracticeMarketer
She started her own firm and has worked with orthodontists continuously since.
Align Technology
Align brought Beth and Jeff Behan onto the same project, as competitors, to create its professional marketing. Her team produced the Invisalign practice marketing that orthodontists and dentists relied on in the early years of clear aligners.
The Damon brand
Ormco hired Beth and Jeff to create the Damon brand and build the system behind it.
Orthodontic Revolution
After two decades running separate firms, Beth and Jeff joined forces and founded Orthodontic Revolution.
Marketing that shows which channel produced the start.
Websites, SEO, and AI visibility
Sites and search work built for how parents research an orthodontist today.
Our services →AI Smile Score
Measures whether ChatGPT, Gemini, Perplexity, and Claude recommend a practice.
Run a free score →Orthodontic Intelligence
Her research publication and podcast on what patients ask online and which practices AI tools recommend.
Read and listen →On stage at the meetings orthodontists attend.
Beth speaks regularly at WOCON, the AAO Annual Session, PCSO, and CAO, and has presented at most major orthodontic conferences in the country. Her talks are built for the whole team, doctors, treatment coordinators, and office managers alike.
Questions people ask
Who is Beth Leach?
Beth Leach is an orthodontic marketing strategist and co-owner of Orthodontic Revolution. She has marketed orthodontic practices since 1995 and led Align Technology's professional marketing for about ten years.
What did Beth Leach do for Invisalign?
Starting in 2000, her company created Align Technology's professional marketing, including the Invisalign practice marketing used by orthodontists and dentists in the brand's early years.
What did Beth Leach do for Damon?
In 2007, Ormco hired Beth and Jeff Behan to create the Damon brand and build the system behind it.
How many practices has Beth Leach worked with?
More than 2,000 orthodontic and dental practices.