EXTERNAL
Rank on Google. Get named by AI. They are not the same job anymore.
A practice can sit at the top of page one and never be mentioned when a parent asks ChatGPT for a recommendation. Those are two different problems and they need two different kinds of work.
Page one is no longer the finish line.
Traditional SEO optimizes for a results page, where a searcher sees ten options and picks one. Answer engines do not present a list. They summarize, and they name three to five practices.
If you are not among those names, you are not a lower-ranked option. You were never in the conversation, and the parent has no way to know you exist.
The signals that get you named are related to the ones that rank you, but they are not identical, and almost nobody is measuring whether the work is landing.
HOW IT WORKS
Four steps, in this order.
1
Audit both
Technical SEO, local presence, and the source material answer engines actually pull from.
2
Fix the foundation
Schema, citations, NAP consistency, and site architecture.
3
Build the authority
The content and third-party signals that make you the answer, not just a result.
4
Measure it, monthly
AI Smile Score queries the engines directly and reports whether you were named.
WHAT IS INCLUDED
Everything in this list, and more.
Technical SEO
Speed, crawlability, structure, and the things that quietly cap your ceiling.
Local SEO and map presence
The searches that happen inside your treatment radius.
Content strategy
Written for the questions parents actually ask.
Schema markup
So machines can read what your page means, not just what it says.
Citation and NAP consistency
Your name, address, and phone identical everywhere they appear.
Answer engine optimization
The source and authority work that gets a practice named.
Monthly AI visibility measurement
Not an audit of your inputs. A measurement of the actual output.
QUESTIONS
The things practices actually ask.
How is AEO different from SEO?
SEO gets you onto a page of results. AEO gets you named inside an answer. One is about ranking among options, the other is about being one of the few options mentioned at all.
How long before we see movement?
[PLACEHOLDER: confirm realistic timeline]
Other agencies offer an AI visibility audit. How is this different?
An audit scans your schema, your citations, and your page structure, then infers whether AI can see you. We do that work too, and then we ask ChatGPT, Gemini, Perplexity, and Claude directly and report what they actually said. Optimizing without measuring the outcome is guessing.
Do we need both?
Yes, for now. Plenty of parents still start at Google. The mistake is assuming that will still be true in three years.
What is a good AI visibility score?
[PLACEHOLDER: supply benchmark range from AI Smile Score data]
Works well with
Website Design
Most orthodontic sites describe the practice.
AI Visibility
Patients are asking ChatGPT, Gemini, Perplexity, and Claude before they open Google.
Paid Search and Social
Google and Meta, managed by people who know what a started case is worth, and reported in numbers a practice owner can act on.
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.