EXTERNAL
Your competitors are bidding on Google keywords. You could be on the television.
Connected TV and streaming, targeted to households inside your treatment radius. Almost nobody in orthodontic marketing offers this, which is exactly why it works.
Everyone is fighting over the same keywords.
Every orthodontist in your market is bidding on the same handful of search terms, against each other, and the cost per click only moves in one direction. You are paying more each year to reach the same parent.
Worse, search only reaches people who are already looking. The parent whose daughter will need treatment in eighteen months is not searching for anything yet.
She is watching television. And unlike broadcast, streaming lets you reach only the households in your radius, so nothing is wasted on people who will never drive to your office.
HOW IT WORKS
Four steps, in this order.
1
Define the households
Geographic and household-level targeting inside your actual treatment radius.
2
Produce the creative
Shot by the crew that produces for the manufacturers. Not a stock template.
3
Run across CTV and OTT
Hulu, Roku, Amazon Fire, plus streaming on phones, tablets, and desktop.
CTV OR OTT?
Two different screens. We run both.
CTV
Connected TV. The television itself: Roku, Amazon Fire, and smart TVs. This is the living room, where a family watches together.
OTT
Over the top. Any streaming delivered over the internet, including phones, tablets, and desktop. This is the parent watching alone, later.
Running both is a wider net than either one alone, and it costs less than most practices assume.
WHAT IS INCLUDED
Everything in this list, and more.
Hulu, Roku, and Amazon Fire placement
The screens in the living room.
OTT delivery
Streaming to phones, tablets, and desktop, not just the TV.
Household-level geo targeting
Only the homes inside your radius.
Creative production
In house. Not subcontracted, not stock.
Frequency management
Enough to be remembered, not enough to be irritating.
Attribution reporting
Through PracticeROI, down to the started case.
QUESTIONS
The things practices actually ask.
Is this the same as a TV commercial?
The format is similar. The buying is completely different. Broadcast sells you a whole region. Streaming lets you buy specific households inside your treatment radius, which means you are not paying to reach families who live an hour away.
How much does it cost compared to Google Ads?
[PLACEHOLDER: supply comparative cost framing]
Do we need to produce new video?
Usually yes, and we produce it. We already shoot for Align, Ormco, and Angel Aligners, so the creative is made in house rather than farmed out.
How do we know it worked?
Every campaign is tied into PracticeROI so lift shows up against started cases rather than impressions. We will also tell you when it is not working.
Why does almost nobody else offer this?
Most orthodontic agencies are built around search and social, which are easy to resell. Streaming requires creative production capability that most of them do not have in house.
Works well with
Video Production
Doctor introductions, patient stories, treatment explainers, and social cutdowns, produced in one day and used across every channel for the next two years
Paid Search and Social
Google and Meta, managed by people who know what a started case is worth, and reported in numbers a practice owner can act on
Website Design
Most orthodontic sites describe the practice
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.