EXTERNAL
The map pack is the most valuable real estate in local search. Most practices are not competing for it.
Your Google Business Profile is often the first thing a parent sees and the last thing most practices update. We build it, optimize it, and maintain it as an active channel.
The listing exists. That is not enough.
Every practice has a Google Business Profile. Almost none of them are fully optimized. Photos are old, hours are wrong, the description was written once and forgotten, and Q&A is sitting there unanswered — some of it answered by strangers.
The map pack — the three practices shown at the top of local search — is decided by signals most agencies ignore: review velocity, photo freshness, post frequency, category accuracy, and the completeness of attributes most listings never fill in.
A well-managed GBP can outperform a paid campaign in your immediate radius. Most practices have never tested it because nobody told them it required ongoing work.
HOW IT WORKS
Four steps, in this order.
1
Full profile audit and rebuild
Categories, attributes, hours, description, products, and services — filled in completely and correctly.
2
Photo and media refresh
Current, professional images of the team, the office, and the work. Not stock.
3
Review strategy and response
A system for generating reviews and a process for responding to every one of them.
4
Ongoing GBP management
Weekly posts, Q&A monitoring, photo updates, and monthly reporting on map pack position.
WHAT IS INCLUDED
Everything in this list, and more.
Profile audit and full rebuild
Every field, attribute, and category reviewed and corrected.
Category and keyword optimization
The signals Google uses to decide which searches you appear for.
Photo and video optimization
Current, geotagged, and labeled correctly.
GBP Posts
Weekly posts that signal an active, engaged practice.
Q&A management
Questions answered before strangers do it for you.
Review generation system
A repeatable process that produces reviews without begging for them.
Review response management
Every review replied to, positive and negative, within 24 hours.
Monthly map pack reporting
Your position across a grid of locations inside your radius.
QUESTIONS
The things practices actually ask.
Is GBP the same as Google Maps?
Your GBP is what powers your Google Maps listing, your local panel in search results, and your position in the map pack. They are all the same asset, managed in one place.
We already rank on Google. Why does this matter?
Organic rankings and the map pack are different results. A practice can rank on page one in organic and not appear in the map pack at all. The map pack gets more clicks for local searches than the organic results below it.
How do you generate more reviews without pressuring patients?
[PLACEHOLDER: confirm review generation method with Beth]
What happens to a bad review?
We respond to it promptly and professionally. In most cases a well-written response to a negative review does more for the practice than the review itself hurts.
How long before we see map pack movement?
[PLACEHOLDER: confirm realistic timeline with Beth]
Works well with
SEO and AEO
A practice can sit at the top of page one and never be mentioned when a parent asks ChatGPT for a recommendation.
Paid Search and Social
Google and Meta, managed by people who know what a started case is worth, and reported in numbers a practice owner can act on
Website Design
Most orthodontic sites describe the practice
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.