EXTERNAL
Websites that turn a 10pm search into a scheduled consult.
Most orthodontic sites describe the practice. A site should capture the parent who found you at the end of a long day and is deciding between you and two other offices.
A brochure is not a tool.
Most practice websites were built to look acceptable to the doctor, not to convert the person visiting. They open with a welcome message, bury the phone number, and ask a parent to fill in a contact form that goes to an inbox nobody checks until Monday.
Meanwhile the visit that mattered happened at 10pm on a phone. The page took four seconds to load, the scheduling link was three taps deep, and the parent went back to the search results.
Speed, clarity, and a single obvious next step outperform design awards every time.
HOW IT WORKS
Four steps, in this order.
1
Discovery and competitive review
We look at what the other practices in your radius are doing and where the gap is.
2
Design and content
Structure, copy, and photography built around the decision a parent is actually making.
3
Build and instrumentation
Fast, accessible, and wired so every call and form is tracked to its source.
4
Ongoing optimization
We watch what converts and change what does not. A site is not finished at launch.
WHAT IS INCLUDED
Everything in this list, and more.
Custom design
Built for your practice, not adapted from a template.
Mobile-first build
Because most of your traffic is a parent on a phone.
Core Web Vitals performance
Fast enough that nobody leaves before it loads.
On-page SEO structure
Headings, schema, and architecture that search and answer engines can read.
Scheduling integration
Booking in one tap, not a contact form.
Call and form tracking
Every inquiry attributed through PracticeROI.
Accessibility review
WCAG 2.2 AA, which is also a legal exposure most practices ignore.
Hosting and maintenance
Kept current, backed up, and monitored.
QUESTIONS
The things practices actually ask.
How long does a new site take?
[PLACEHOLDER: confirm typical timeline]
Do we own the site?
Yes. The practice owns its site and its data.
Can you work with our existing scheduling software?
[PLACEHOLDER: list supported systems]
What happens to our current SEO rankings?
We map and redirect every existing URL so nothing is lost in the move. This is the step most rebuilds skip and it is why practices lose traffic after a redesign.
Who writes the content?
We do, with your review. We have been writing orthodontic content since 1995.
Works well with
SEO and AEO
A practice can sit at the top of page one and never be mentioned when a parent asks ChatGPT for a recommendation.
CTV and OTT Advertising
Connected TV and streaming, targeted to households inside your treatment radius.
Video Production
Doctor introductions, patient stories, treatment explainers, and social cutdowns, produced in one day and used across every channel for the next two years.
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.