EXTERNAL
Social that looks like your practice, not like everyone else's.
Consistent, on-brand content posted and managed across your social channels — with real engagement, not a scheduler left on autopilot.
Posting is easy. The rest is the job.
Most practices either post sporadically when someone has time, or hand it to a service that recycles stock images and generic captions across dozens of clients. Parents can tell. The practice three miles away that actually feels alive on Instagram is winning parents before they ever search for a phone number.
Social is not a billboard. It is a conversation that happens whether you participate or not. When a parent comments and nobody responds, or asks a question that sits for two days, that silence says something.
The practices that grow from social are the ones whose feeds look like the actual team, and whose comments section looks like someone is home.
HOW IT WORKS
Four steps, in this order.
1
Brand audit and content strategy
We establish your voice, visual identity, and content mix before anything goes live.
2
Content creation and scheduling
Original posts — copy, graphics, and short video — built for your practice, not a template library.
3
Daily engagement management
Comments, DMs, and reviews responded to in your voice, within hours.
4
Monthly reporting
Reach, engagement, and the part that matters: whether social is generating inquiries.
WHAT IS INCLUDED
Everything in this list, and more.
Platform management
Instagram, Facebook, and TikTok handled as one program.
Original content creation
Copy and graphics built for your practice, not a content calendar everyone shares.
Short-form video content
Reels and TikTok built from your practice footage, not stock.
Comment and DM response
Real replies, in your voice, on a same-day turnaround.
Review response management
Google and Facebook reviews responded to promptly and professionally.
Monthly performance report
Reach, engagement rate, follower growth, and lead attribution.
PracticeROI integration
Social inquiries tracked alongside every other channel.
QUESTIONS
The things practices actually ask.
How is this different from just boosting posts?
Boosting amplifies content that already exists. This builds the content, manages the engagement, and measures whether any of it produced an inquiry — which is the only number that matters.
Can you use our existing photos and videos?
Yes, and we will. Your own footage and real team photos outperform stock every time. We supplement with content we produce.
Do we have to approve every post?
[PLACEHOLDER: confirm approval workflow with Beth]
How much posting is included?
[PLACEHOLDER: confirm posting frequency per tier with Beth]
Does social actually bring in patients for orthodontic practices?
For practices that do it consistently and engage with their audience, yes. The mechanism is not always a direct click — it is the parent who follows you for six months and books when her daughter is ready. That attribution is hard to capture and almost always underreported.
Works well with
Paid Search and Social
Google and Meta, managed by people who know what a started case is worth, and reported in numbers a practice owner can act on
Video Production
Doctor introductions, patient stories, treatment explainers, and social cutdowns, produced in one day and used across every channel for the next two years
SEO and AEO
A practice can sit at the top of page one and never be mentioned when a parent asks ChatGPT for a recommendation
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.