ALL THREE PILLARS
Your full marketing department, without the payroll.
Everything below, managed as one engagement, reported monthly on a call with a person who knows your practice.
Four vendors who never speak to each other.
The usual arrangement is a web company, an ad agency, a videographer, and someone's nephew doing social. Nobody owns the result, and when starts drop, every one of them has data proving it was not their fault.
The alternative is hiring a marketing coordinator, who is one person expected to cover six disciplines and who leaves after two years taking the institutional knowledge with them.
One team, one plan, one number to judge it by.
HOW IT WORKS
Four steps, in this order.
1
Audit and baseline
Where you are now across all three pillars, measured before anything changes.
2
Build the plan
Internal, external, and referral, sequenced by what will move first.
3
Execute and produce
Including the creative, which we make rather than subcontract.
4
Report on started cases
Monthly, on a call, in numbers you can act on.
WHAT IS INCLUDED
Everything in this list, and more.
Strategy and quarterly planning
Reviewed and adjusted, not set once.
Website management
Built, hosted, and continuously optimized.
SEO and AEO
Found by search engines and named by answer engines.
Paid search and social
Google and Meta, measured to started cases.
CTV and OTT campaigns
The channel almost nobody else offers.
Video production
Manufacturer-level, in house.
Front desk and TC training
Included, not upsold.
PracticeROI
Attribution, lead management, and referral tracking.
AI visibility monitoring
Measured monthly across four engines.
Dedicated account manager
One person who knows your practice.
QUESTIONS
The things practices actually ask.
What does this cost?
It depends on your market, your locations, and what is already working. The free audit is how we find out. We will tell you if you do not need us.
Is there a long-term contract?
[PLACEHOLDER: confirm contract terms]
Can we start with one piece instead?
Yes, and plenty of practices do. The pillars work best together, but there is no requirement to buy all of it on day one.
Will you work with a competing practice in our area?
[PLACEHOLDER: confirm the geographic exclusivity policy]
How is this different from the agency we have now?
Ask your current agency what it costs you to start a case. If they cannot answer that, that is the difference.
Works well with
Consulting and Training
We do not hand a practice leads and walk away
CTV and OTT Advertising
Connected TV and streaming, targeted to households inside your treatment radius.
SEO and AEO
A practice can sit at the top of page one and never be mentioned when a parent asks ChatGPT for a recommendation
Find out what your marketing is actually returning.
We audit your website, your paid channels, your referral flow, and your AI visibility, then hand you a written plan. No cost, no obligation.