THE TECHNOLOGY
The layer underneath all three pillars.
PracticeROI is not a monthly PDF. It is the system your team works in every day, and the reason you can answer what it costs you to start a case.
FOR THE INTERNAL PILLAR
Every finished case tracked as a referral source.
The family who just finished treatment is the cheapest source of your next three starts, and almost nobody measures it. Each patient gets their own code. Every scan and tap is attributed back to the family who made the introduction.
FOR THE EXTERNAL PILLAR
From the first call to the started case, in one pipeline.
Most reporting stops at the lead. This follows the call, the form, the chat, and the social message into a single pipeline that ends at Patient Won or Patient Lost, so a channel that produces cheap leads and no treatment is caught in month two rather than month eight.
FOR THE REFERRAL PILLAR
It tells you when a referring office goes quiet.
This is the one most practices have never seen. Every referring office is scored by what it actually sends, and when a top-tier partner stops sending, the system says so, names the office, and tells you how many days it has been. Then it plans the visit route.
EVERYTHING IN IT
Nineteen places the work happens.
You will not use all of it in week one. It is here because practices asked for it.
Dashboard
Everything at a glance, with system status
Lead Tracking
Pipeline from new lead to started case
Conversations
Web, Facebook, and Instagram in one inbox
Referrals
Patient and doctor referrals with treatment and source
Partner Network
Referring office scoring, alerts, and visit routing
Reviews
Ratings, response, and NFC and QR review capture
Social Media
Posting and performance across your channels
Marketing Calendar
Every campaign, post, and activity on one calendar
Call Tracking
Your numbers, your recordings, your answer rate
Email Campaigns
Campaigns, automation, templates, and audiences
Chat Widget
A patient chat widget for your site, built in the app
Analytics
Sources, trends, and conversion in one view
Reports
ROI, referral performance, and review sentiment, exportable
Task List
Follow-ups tied to the practice they belong to
QR Generator
Codes and NFC tags for patients and referring offices
Marketing Budget
Spend and ROI by category, month to year
Media Management
Your photos and video, organized and tagged
Integrations
Phone numbers, SMS, and the tools you already use
Settings
Users, locations, and permissions
THE SECOND PRODUCT
AI Smile Score
PracticeROI measures what your marketing produced. AI Smile Score measures whether the engines parents now ask are naming you at all.
UI: AI SMILE SCORE
Multi-engine querying
We ask ChatGPT, Gemini, Perplexity, and Claude the questions parents actually ask and record who they named.
How you rank against every specialist within ten miles
You see exactly which practices are being named instead of yours, and how often.
Monitoring from $19 a month
We ask ChatGPT, Gemini, Perplexity, and Claude the questions parents actually ask and record who they named.
EVERYTHING IN IT
Two ways in.
EVERYTHING IN IT
With Marketing Partner
PracticeROI is included, configured, and run for you, and the monthly review call is a person who knows your practice walking you through what the numbers did and what we are changing because of it.
STANDALONE
On its own
PracticeROI is also sold directly to practices running their own marketing. Plans, features, and a free trial are on the product site.
Ask your current agency what it costs you to start a case.
If they cannot answer that, the free audit will. No cost, no obligation.