ABOUT US
We met as competitors. Align put us in the same room.
That was 2000. We built the Damon brand together in 2007, spent two decades running separate firms, and combined them in 2020. We serve practices across the US, Canada, and Australia.
Beth and Jeff did not meet at an agency. They met as competitors, on opposite sides of the same pitches, in an industry small enough that everyone knows everyone.
In 2000, Align Technology put them in the same sandbox and asked them to build the professional marketing for Invisalign together. It was the year Invisalign ran its first national campaign, and the aligner category as patients understand it did not exist yet.
In 2007 Ormco hired us to create the Damon brand and build the system behind it.
Then they went back to running their own firms. For thirteen more years they competed, collaborated occasionally, and watched each other work. In 2020 they stopped competing and merged.
That is a longer courtship than most agencies have been in business. It is also the reason this works: two people who spent twenty years learning exactly how good the other one was, and then chose each other anyway.
THIRTY YEARS
How we got here.
1995
Founded
Beth Leach starts her firm and begins working with orthodontic practices.
2000
Align Technology
Work begins with Align, the year Invisalign runs its first US national campaign. Beth and Jeff meet here, as competitors, put on the same project.
2007
Damon
Ormco engages them to create the Damon brand and build the system behind it.
2020
Two firms become one
Orthodontic Revolution is founded by Beth Leach and Jeff Behan.
Today
Still at it
Producing for Align Technology, Ormco, Angel Aligners, and Dental Pain Eraser, and running AI Smile Score across ChatGPT, Gemini, Perplexity, and Claude.
We have been doing this longer than any agency of national scale in the category.
LEADERSHIP
The two of us.
Beth Leach
Co-Founder
Founded her firm in 1995 and has worked with orthodontic practices ever since. President of PracticeMarketer. Thirty years of practice marketing innovation, with a focus on turning agency infrastructure into products practices can actually use. Speaks regularly at AAO, PCSO, CAO, and WOCON.
Jeff Behan
Co-Founder
Twenty-five years in orthodontic marketing and video production, with manufacturer-level production relationships in the industry. Leads the production side of the business, which is why our creative is made in house rather than subcontracted.
THE TEAM
Producers, strategists, writers, and developers.
Production specialists, client services, content, design, and development.
Brad Behan
Video Production
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Christin Malabane
UI/UX Designer
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David Gambale
Client Services Manager
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Nilu Shah
Content Creator & SEO Specialist
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Alberto Cass
CTO
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Orlando Ortiz
Developer
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Philip Parkinson
CFO
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Matt Cincoski
Production Manager
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WHERE WE WORK
Practices in the US, Canada, and Australia.
We are a distributed team, which means the people who produce your work are the ones who know your practice, wherever they happen to sit. It also means we cover more of the day than an agency in one time zone can.
3
countries served
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practices supported
30
years in orthodontics
ON STAGE
We present at the meetings you attend.
If you have sat through an orthodontic marketing session at a national or regional meeting in the last decade, there is a fair chance one of us was running it.
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AAO
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PCSO
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CAO
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WOCON
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Ortho2 UGM
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