Search, AEO, and AI visibility, written for orthodontists.
How parents find a practice has changed. These articles explain what changed and what to do about it, without the jargon.
What Happens When a Parent Asks ChatGPT for an Orthodontist
More parents start with an AI assistant before they ever open Google. Here is what happens behind that one question, and why some practices get named while others don't.
Read the article →SEOWhy Your Practice Ranks on Google but Disappears in AI Answers
Page one of Google and a recommendation from ChatGPT are earned in different ways. If you have the first and not the second, here is what is usually missing.
Read the article →AEOSEO vs. AEO: What Orthodontists Actually Need to Know
Search engine optimization gets you listed. Answer engine optimization gets you quoted. You need both, and the work overlaps more than most agencies admit.
Read the article →SEOThe Google Business Profile Checklist for Orthodontic Practices
Your Business Profile feeds the map pack, AI Overviews, and AI Mode. This is the checklist we run on every practice we take on.
Read the article →AI VisibilityHow Reviews Shape Who Google and AI Recommend
AI tools now read your reviews, summarize them, and repeat them to parents. What patients write about you matters more than the star count.
Read the article →AEOHow to Write Website Pages That AI Can Quote
AI tools lift answers from pages that answer questions plainly. Most orthodontic websites bury the answer under a paragraph of welcome copy.
Read the article →SEOSchema Markup for Orthodontists, Without the Jargon
Schema is a label on your website that tells machines what they are reading. It will not win you anything on its own, but getting it wrong costs you.
Read the article →SEOLocal SEO for Multi-Location Orthodontic Practices
Every office has to stand on its own in search. One generic locations page will not get your second or third office into the map pack.
Read the article →AI VisibilityGetting Mentioned Beyond Your Own Website
AI tools trust what other sites say about you. Here is where an orthodontic practice should be showing up, and where it is a waste of time.
Read the article →AI VisibilityHow to Measure Your Practice's AI Visibility
You cannot fix what you do not track. A simple monthly routine for checking whether AI tools recommend your practice, and what to do with what you find.
Read the article →Is AI recommending your practice?
AI Smile Score checks ChatGPT, Gemini, Perplexity, and Claude and shows who they name instead of you. Free, in about three minutes.