Haeger Orthodontics
Kent & Maple Valley, WA
A two-location practice with more than 30 years behind it and a growth curve that had gone flat. We rebuilt the website around what makes the practice different, and gave parents a reason to come in before their child is ready for braces.
A site that sells the practice, not just the treatment.
The Haeger Advantage
Messaging built on four pillars: technology, experience, trust from local dental families, and in-house financing, carried from the homepage through a dedicated page and video.
Hedgehogs Kids Club
A free growth-monitoring program for kids 7 and up, with its own mascot and page, so parents have a reason to come in years before treatment starts.
Two locations, two pages
Separate Kent and Maple Valley pages and phone numbers in the header, so each office can stand on its own in local search.
Booking up front
Free consultation booking, a virtual tour, and online payment are one click from every page on desktop and mobile.
Built for referrers
A professional referral page for general and pediatric dentists who send the practice cases.
Patient resources
Treatment pages by age and appliance, plus care guides, video tutorials, and emergency instructions for current patients.
A full marketing program, built on all three pillars.
The website was one piece. We built and run Haeger's internal, external, and referral marketing, so new starts come from current families, from the community, and from referring dentists. How the three pillars work →
Internal marketing
Growth from the families already in Haeger's chairs: a referral ask built into the visit, and every patient referral tracked back to the family who made it.
External marketing
Reaching families who haven't heard of the practice yet, with SEO for both offices, AEO so AI answers name the practice, and paid search and social measured against consultations.
Referral marketing
Keeping general and pediatric dentists sending cases, starting with a dedicated page for professional referrers on the new site.
after three flat years
“We've gone from flat three years in a row to about a 9% net production growth this year. And I attribute that a lot to what Jeff and Beth are doing.”
Dr. Haeger, Haeger Orthodontics
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