Ocean Blue Orthodontics
Bay Shore, NY
A Bay Shore practice caring for families since 1964, now led by Dr. Mark Weinberg and Dr. Erica Weinberg Gatta. The website had to carry three generations of trust and still feel like a modern, high-tech practice.
Sixty years of trust, presented like a practice that just opened.
Generations, front and center
"Trusted by Generations of Smiles in Bay Shore" leads the homepage, backed by 60+ years, three generations, and two doctors who share the practice.
Two doctors, one family
Separate pages for Dr. Weinberg and Dr. Gatta, so parents meet both orthodontists and see how the practice is passing from one generation to the next.
LightForce custom braces
A dedicated page for 3D-printed LightForce braces, giving the practice a technology story most competitors in the area can't tell.
A page for transfer patients
A Welcoming Transfer Patients page for families whose treatment was interrupted, with a complimentary transfer consult.
A three-step start
Complimentary consult, a low monthly payment, then treatment: a simple path on the homepage that answers cost and next steps before a parent has to call.
Everything a family needs
Invisalign and braces pages by age, cost pages, reviews, insurance, payment options, and patient forms, all reachable from the main menu.
Their marketing partner, across all three pillars.
We're Ocean Blue's marketing partner, running the internal, external, and referral marketing behind the site, so new starts come from current families, from the Bay Shore community, and from referring dentists. How the three pillars work →
Internal marketing
Growth from the families already in the practice: a referral ask built into the visit, and every patient referral tracked back to the family who made it.
External marketing
Reaching Bay Shore families who haven't found the practice yet, with SEO, AEO so AI answers name the practice, and paid search and social measured against consultations.
Referral marketing
Keeping general and pediatric dentists sending cases to Dr. Weinberg and Dr. Gatta, with relationships managed on a system we keep current.
Want a website like this?
Start with a free audit of your current site, search, and AI visibility.