Birch River Orthodontics
Hudson, OH
An independent, doctor-owned practice in Hudson, Ohio, where Dr. Jason Lawrence sees every patient himself. We designed the Birch River logo and brand, built the website around Dr. Lawrence, and run the marketing that brings Hudson families through the door.
A brand and website that feel like the doctor who runs the practice.
The Birch River logo
A brand mark built from the practice name: birch trunks and a river line in teal, green, and orange, with Dr. Lawrence's name under the wordmark.
Built around Dr. Lawrence
A doctor page that tells his real story, from West Virginia and WVU to the trails he hikes, so parents know who will be treating their child.
A look that fits the name
Greens, teals, and river photography drawn from the logo, carried through every page so the brand feels local and calm.
A Hudson landing page
A dedicated Hudson, OH orthodontist page with the address, hours, phone, and booking, built for local search.
Treatments by age and appliance
Clear aligners and braces for kids, teens, and adults, plus cost of braces and braces vs. aligners pages that answer what parents actually ask.
Tools that remove friction
Online booking, an insurance check, and financing information, so cost and scheduling questions get answered on the site.
A full marketing program, built on all three pillars.
We designed the brand, built the site, and run Birch River's internal, external, and referral marketing, so new starts come from current families, from the Hudson community, and from referring dentists. How the three pillars work →
Internal marketing
Growth from the families already in Dr. Lawrence's chairs: a referral ask built into the visit, and every patient referral tracked back to the family who made it.
External marketing
Reaching Hudson families who haven't found the practice yet, with paid search and social pointed at the new site and measured against consultations.
Referral marketing
Building relationships with general and pediatric dentists, starting with a professional referrals page on the site.
Opening or growing an independent practice?
We can build the brand, the website, and the marketing behind it. Start with a free audit.