J. Roth Orthodontics
Lyndhurst, OH
When Dr. Jordan Roth purchased the practice, Fried & Roth Lyndhurst Orthodontics needed a new name, a new look, and a website of its own. We rebranded it as J. Roth Orthodontics and rebuilt the site so longtime families knew it was the same practice, and new families on Cleveland's east side could find it.
A new name that didn't cost the practice its history.
A new brand identity
The J. Roth name, a hand-lettered script logo, and the "Signature Smiles" tagline, carried across the site, the office, and every patient touchpoint.
"Formerly Fried & Roth"
A line at the top of every page links to Our Story, so families who knew the old name land in the right place and see it's the same practice and the same doctor.
The Our Story page
The transition told plainly: the new name, Dr. Roth's continued leadership, and the 2024 move to care for Dr. Jeffrey Arnold's patients after his retirement.
City pages for local SEO
Dedicated pages for Mayfield Heights, Moreland Hills, Orange, Pepper Pike, and Shaker Heights, so the new name ranks across the east side, not just in Lyndhurst.
What sets the practice apart
Airway orthodontics, a fully digital practice, and in-house 3D printing each get their own pages, written to be found and quoted.
Built for patients and providers
Online scheduling, a patient hub, payment, and a For Providers page for referring dentists, all one click from the header.
Buying a practice? Keep the families who already trust it.
We handle the new name, the new look, the new website, and the search rankings, so the transition costs you nothing in new starts.